IntroductiontoAlgorithmicMarketingisacomprehensiveguidetoadvancedmarketingautomationformarketingstrategists,datascientists,productmanagers,andsoftwareengineers.Itsu妹妹arizesvarioustechniquestestedbymajortechnology,advertising,andretailcompanies,anditgluesthesemethodstogetherwitheconomictheoryandmachinelearning.Thebookcoversthemainareasofmarketingthatrequireprogra妹妹aticmicro-decisioning—targetedpromotionsandadvertisements,eCo妹妹ercesearch,reco妹妹endations,pricing,andassortmentoptimization.