*Packedwithmorethanfortypercentnewandupdatedmaterial,thiseditionshowsbusinessmanagers,marketinganalysts,anddataminingspecialistshowtoharnessfundamentaldataminingmethodsandtechniquestosolvecommontypesofbusinessproblems *Eachchaptercoversanewdataminingtechnique,andthenshowsreadershowtoapplythetechniqueforimprovedmarketing,sales,andcustomersupport *Theauthorsbuildontheirreputationforconcise,clear,andpracticalexplanationsofcomplexconcepts,makingthisbooktheperfectintroductiontodatamining *Moreadvancedchapterscoversuchtopicsashowtopreparedataforanalysisandhowtocreatethenecessaryinfrastructurefordatamining *Coverscoredataminingtechniques,includingdecisiontrees,neuralnetworks,collaborativefiltering,associationrules,linkanalysis,clustering,andsurvivalanalysis
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