Thisin-depthguideprovidesmanagerswithasolidunderstandingofdataanddatatrends,theopportunitiesthatitcanoffertobusinesses,andthedangersofthesetechnologies.Writteninanaccessiblestyle,StevenFinlayprovidesacontextualroadmapfordevelopingsolutionsthatdeliverbenefitstoorganizations.TableofContentsChapter1IntroductionChapter2UsingPredictiveModelsChapter3Analytics,OrganizationAndCultureChapter4TheValueOfDataChapter5EthicsAndLegislationChapter6TypesOfPredictiveModelsChapter7ThePredictiveAnalyticsProcessChapter8HowToBuildAPredictiveModelChapter9TextMiningAndSocialNetworkAnalysisChapter10Hardware,SoftwareAndAllThatJazzAppendixA.GlossaryofTermsAppendixB.FurtherSourcesofInformationAppendixC.LiftChartsandGainCharts
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