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DataScienceforBusiness
Review,'Amust-readresourceforanyonewhoisseriousaboutembracingtheopportunityofbigdata.',--CraigVaughan,GlobalVicePresidentatSAP,'Thisbookgoesbeyonddataanalytics101.It'stheessentialguideforthoseofus(allofus?)whosebusinessesarebuiltontheubiquityofdataopportunitiesandthenewmandatefordata-drivendecision-making.',--TomPhillips,CEOofMedia6DegreesandFormerHeadofGoogleSearchandAnalytics,'Dataisthefoundationofnewwavesofproductivitygrowth,innovation,andrichercustomerinsight.Onlyrecentlyviewedbroadlyasasourceofcompetitiveadvantage,dealingwellwithdataisrapidlybecomingtablestakestostayinthegame.Theauthors'deepappliedexperiencemakesthisamustread--awindowintoyourcompetitor'sstrategy.',--AlanMurray,SerialEntrepreneur;PartneratCoriolisVentures,'Thistimelybooksaysoutloudwhathasfinallybecomeapparent:inthemodernworld,DataisBusiness,andyoucannolongerthinkbusinesswithoutthinkingdata.ReadthisbookandyouwillunderstandtheSciencebehindthinkingdata.',--RonBekkerman,ChiefDataOfficeratCarmelVentures,'Agreatbookforbusinessmanagerswholeadorinteractwithdatascientists,whowishtobetterunderstandtheprinciplesandalgorithmsavailablewithoutthetechnicaldetailsofsingle-disciplinarybooks.',--RonnyKohavi,PartnerArchitectatMicrosoftOnlineServicesDivision,AbouttheAuthor,FosterProvostisProfessorandNECFacultyFellowattheNYUSternSchoolofBusinesswhereheteachesintheMBA,BusinessAnalytics,andDataScienceprograms.Hisaward-winningresearchisreadandcitedbroadly.Prof.Provosthasco-foundedseveralsuccessfulcompaniesfocusingondatascienceformarketing.,TomFawcettholdsaPh.D.inmachinelearningandhasworkedinindustryR&DformorethantwodecadesforcompaniessuchasGTELaboratories,NYNEX/VerizonLabs,andHPLabs.Hispublishedworkhasbecomestandar
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