Analytics.in.a.Big.Data.World.pdf

Analytics.in.a.Big.Data.World.pdf
Theguidetotargetingandleveragingbusinessopportunitiesusingbigdata&analyticsByleveragingbigdata&analytics,businessescreatethepotentialtobetterunderstand,manage,andstrategicallyexploitingthecomplexdynamicsofcustomerbehavior.AnalyticsinaBigDataWorldrevealshowtotapintothepowerfultoolofdataanalyticstocreateastrategicadvantageandidentifynewbusinessopportunities.Designedtobeanaccessibleresource,thisessentialbookdoesnotincludeexhaustivecoverageofallanalyticaltechniques,insteadfocusingonanalyticstechniquesthatreallyprovideaddedvalueinbusinessenvironments.ThebookdrawsonauthorBartBaesens'expertiseonthetopicsofbigdata,analyticsanditsapplicationsine.g.creditrisk,marketing,andfraudtoprovideaclearroadmapfororganizationsthatwanttousedataanalyticstotheiradvantage,butneedagoodstartingpoint.Baesenshasconductedextensiveresearchonbigdata,analytics,customerrelationshipmanagement,webanalytics,frauddetection,andcreditriskmanagement,andusesthisexperiencetobringclaritytoacomplextopic.Includesnumerouscasestudiesonriskmanagement,frauddetection,customerrelationshipmanagement,andwebanalyticsOfferstheresultsofresearchandtheauthor'spersonalexperienceinbanking,retail,andgovernmentContainsanoverviewofthevisionaryideasandcurrentdevelopmentsonthestrategicuseofanalyticsforbusinessCoversthetopicofdataanalyticsineasy-to-understandtermswithoutanundoemphasisonmathematicsandtheminutiaeofstatisticalanalysisFororganizationslookingtoenhancetheircapabilitiesviadataanalytics,thisresourceisthego-toreferenceforleveragingdatatoenhancebusinesscapabilities.TableofContentsChapter1BigDataAndAnalyticsChapter2DataCollection,Sampling,AndPreprocessingChapter3PredictiveAnalyticsChapter4DescriptiveAnalyticsChapter5SurvivalAnalysisChap 本软件ID:9795325